Engineer by training,
designer by passion
With over 14 years of experience at the intersection of strategy and craft, I specialize in transforming complex business visions into award-winning digital products. From scaling startups to navigating the needs of global enterprises, I've dedicated my career to building more than just interfaces — I build high-performing, purpose-driven teams.
As a design architect and leader, I focus on fostering cultures of innovation where leadership and creativity thrive in equal measure. I am the founder of Awesum Design Studios, and I currently lead a 5-person design team driving an AI-native CRM transformation for the elevator services industry in the UAE.
My obsession with design started at ten years old — not with a screen, but with a clock. I was captivated by how time-measuring devices could evolve drastically in form while their fundamental purpose remained unshakeable. That childhood wonder evolved into a disciplined practice of Design Thinking: from DIY prototypes to architecting global platforms.
Today, I use that perspective to build products that don't just follow trends, but stand the test of time — and increasingly, products that think alongside the people who use them.
